The reading room
Short reads,long thoughts.
Notes on marketing, brand strategy and the people behind the data. No jargon, no throat-clearing. The idea, why it matters, and what I'd do about it.
The scholarship came first
Macquarie bet on me before I had done anything to earn it. Four years and two degrees later, what I did with it.
Read →The woman who asked for a photo
She didn't want a discount or a better plan. She wanted a photograph, and it changed how I read every dashboard since.
Read →Nothing filed under that yet.
Want the posts as they land?
Each piece goes up on LinkedIn first, where the argument in the comments is usually better than the post.